We have made The status project to create awareness about the phenomenon of 'status seeking'. A global phenomenon and behaviour that is practised daily by billions of people all over the world and transcends age, gender, nationality, race and social groups. A behaviour born out of our desire too feel appreciated, validated and connected - but sadly ends up disconnecting us from each other and having deep-reaching consequences. Our products are designed to inspire people to think, talk, share and laugh about status seeking which we hope will lead to a positive transformation of this global phenomenon.


What is status seeking?

Status seeking is the the act of striving for something that can enhance our social status and sense of value. It can be both physical things as well as achievements, appearance and skills. Underlying status-seeking is the premise that the seekers seek recognition, to feel a part of and to distinguish themselves from others. 


What is social status?

Social status is a term used to describe the position or rank of a person or group in society. Social status can be achieved in numerous ways depending on what social groups one belong too. The more social status one acquires/looses, the more/less one will feel accepted and valued within ones social group(s).


How do we seek status?

The act of status seeking behaviour involves self-staging and the gathering of status symbols that both makes us a part of “the group” and at the same time differentiates us. Often status symbols are narrowly seen as something to do with money and physical items. But a status symbol is much more diverse, as it can be practically anything depending on what social groups or "social tribes" we belong too. We each belong to several social groups in our lives. Depending on our jobs, our parenthood, our exercising, our music taste, our family background, our nationality, our political views, our hobbies and much more. Within these social groups a common behaviour is to compare ourselves and compete with our peers in order to get acceptance, validation and popularity within the group. A behaviour that creates hierarchies and ignites our hunt for social status points and status symbols. In this internet-age the hunt for social status via various forms of self-staging is evolving rapidly- and everyone with an internet connection now has the ability to gain followers and social status points via their chosen form of self-staging.


What is a status symbol?

A status symbol is a showpiece/trophy that symbolises the social status that a person or organisation owns or aspires to. Almost everything is suitable as a status symbol, provided that it is attractive, has the ability to cause admiration and envy from others and can help the owners differentiate themselves. Status symbols are acquired and displayed by billions of people globally across all ages, genders and social groups. We use status symbols to increase the recognition and validation from others and our sense of value. A built in premise for the gathering of status symbols is the need for upgrading. Status symbols can help us access higher levels in the social hierarchies which then will result in the need for the gathering of new status symbols to fit these acquired new social status levels. 


What can increase our social status?

Depending on what social group(s) we belong to it could  for example be our achievements. Our wealth. Our job. Our job-title. Our body. Our children. Our pets. Our shopping. Our family. Our car. Our jewellery. Our watch. Our girlfriend. Our boyfriend. Our environmental care. Our simple living. Our travelling. Our knowledge. Our busyness. Our book collection. Our clothing. Our tattoos. Our hair. Our pro bono work. Our parents. Our age. Our residential area. Our house. Our interior decoration. Our social entrepreneurship. Our popularity and following. Our creativity. Our race. Our heritage.  Our country. Our spiritual practise. Our likes and followers on social media. Our fame. Our bad-assedness. Our flyer status. Our network and connections. Our opinions. Our events. Our limb's size. Our parenting. Our access to areas others can´t access. Our friends. Our amount of friends. Our uniqueness. Our skills. Our intellect. Our coolness. To name some. Most status symbols increases status across all social tribes but some could also lead to the decrease of status. In some groups will other groups' status symbols decrease status because they would be seen as e.g. “too feminine” , “too much” , "too subtle" or “too polluting”.


Why do we seek status?

We seek acknowledgement and recognition from our peers. We want to feel a part of the group, appreciated and loved. We consciously or unconsciously seek to increase our sense of value and possibly tries to compensate for low self-worth and esteem. It´s also worth mentioning that anyone that has experienced the opposite of an increase in status - a statusfall - will most likely agree on this being a very challenging and stressful thing to go through. 


What are the consequences of status seeking?

The primary consequence of status seeking is that we meet in our facades and that it disconnects us from each other. We each end up in the constant comparison battle of judgemental 'better than/less than' where we base our feeling of self worth on what we can, have, look and do. We end up confusing recognition for love where we loose touch with ourselves in the search for being 'liked'. The results can be a lack of presence and feelings of emptiness, loneliness, unhappiness and subsequently depression.


Can we escape status seeking?

It´s a challenge to escape the act of status seeking. Even the awareness and intention of not seeking status can become an act of seeking status. But a first step is to acknowledge it and start talking about it. To reveal ourselves, share our experiences and laugh about it. It´s important to underline that there is nothing wrong with having beautiful things, a good physique, having ambitions, achieving great results and much more - but when these things starts to divert us away from each other rather than bring us closer together and becomes sources of value and substitutes for love and affection - thats when the red lights starts blinking. It´s a fine balance act that requires conscious awareness.


Why do we sell the things we do in the status project?

To create awareness and remind people of the act of status seeking. We wish to inspire people to talk, reveal, share and laugh about (their) acts of status seeking. We hope our products in a subtle way will remind people of what truly matters to them in their life.


Who made the status project?

The status project originates from Denmark and is created by Flowmarket (www.theflowmarket.com). We hope you will find something in here that inspires and nurtures you. Thank you for taking interest.